Runway Report – Alberta Ferretti Fall 2012

One of the many shops I instantly fell in love with while on my Florentine visit was the Alberta Ferretti boutique, if I had a fortune I would easily spend it in there.

Alberta Ferretti has a way of blending femininity and strong lines, creating a contrast of instant chic.  It’s no surprise the makeup and hair on the runway  caused a stir, it did not detract from the beauty of the collection, yet it didn’t go unnoticed.

Guido, Redken’s Creative Consultant  kicked off Fashion Week in Milan with a sharp, sleek and shiny chignon at Alberta Ferretti’s Fall 2012 show.

Her collection this season was a departure from her typical ultra-feminine wear, designed for a strong, modern woman; it was decidedly darker, more masculine and more architectural.

 There seems to be a toughness going around.  Even though Ferretti is a very romantic designer, she wanted something a little stronger than normal. We created a very clean, strict center part and sprayed fashion work 12 and shine flash 02 into the hair.  I then used my fingers to rake it down so it’s not too flat – I wanted it to have some thickness.  Then I used the shine flash 02 again to add extra shine just before the models walk.  It’s a severe look but has a very glamorous, seductive feel to it.” – Guido, Redken Creative Consultant

Getting the Look:

1. Apply Body Full Volume Amplifier throughout damp hair (which will add thickness) and blow dry straight.
2. Create a clean center part.
3. Pull hair into a low ponytail and apply shine flash 02 and fashion work 12 hairspray.
4. Twist hair into a small chignon and secure with an open fastener.
5. Finish with additional shine flash 02 for added shine and fashion work 12 to keep the chignon looking sleek and fly-away free.

The Products Used:

Body Full Volume Amplifier – Talking about Bedroom hair if worn long-and-flowing – the volume is out of this world.

 shine flash 02 glistening mist – Gives the most luxurious shine.

fashion work 12 versatile working spray – One of the best hairsprays in the world – my favorite!

Redken is affordable and quality haircare you can use to create runway inspired looks at home, isn’t it time you were in on the haircare secret of the season?

Redken is a Citygirl essential for beautiful hair.

For a Certified Redken Salon in San Francisco:

Carmichael Salon and Color Bar
166 Geary Street
5th floor
San Francisco, CA 94108
415-409-2353