A Healthy BlowDry – Getting Blown Away with Sam Villa

The art of blow drying is not an easy feat, Redken’s Educational Artistic Director Sam Villa shares with us a few easy tips we can replicate in the privacy of our home, even if you’re hair inept like I am.

Sam *advises against shaking blow dryers when finishing, as this tends to increase frizz and minimize airflow and temperature, which lengthens drying time. The exception is when drying fine hair, and then it’s ok to shake the dryer, without a nozzle, until hair is 80% dry to rough up cuticle and create volume.  Villa then suggests to put a nozzle on and apply Redken aerate 08 bodifying cream-mousse to protect hair from heat damage for the remainder of the styling.

Over drying (baking) hair, damages all hair types and reduces the health of hair and shine. Instead, focus on closing the cuticle by stretch drying with a round or oval brush and using a cooler temperature to promote smoothness and high shine.

The E-T.C. Light Professional Ionic Hair Dryer made exclusively for Sam Villa is ideal for smooth finishes because of its built-in ceramic/tourmaline ion generation that promotes shine and reduces frizz.  It also features three heat settings, two-speed settings, and a cool shot button to lock in styles and promote luster.

For more information @SamVilla