Updating a Classic Hairstyle with RedKen

Are you sporting a bob but are intimidated to drastically change your appearance, yet crave change? Never fear Redken Creative Consultant Guido kicked off New York Fashion Week with a natural, bobbed look that was a nod to the rave culture of the mid-90’s in London at the Rag +Bone Show the other day.

The key to this look is the bob effect and controlling the ease of natural texture- women are sometimes afraid to have their hair messy. Products and hot tools help control this natural texture.  Most designers want an ease to the hair…ease looks glamorous, which is what we created today.” –Guido, Redken Creative Consultant

Redken Product:

– satinwear 02 ultimate blow-dry lotion

Create the Look:

– Apply satinwear 02 ultimate blow-dry lotion to damp hair and rough dry

– Create a messy center part

– Place the tight, velcro neck accessory around the neck, over the hair to create a bob effect, similar to if you have at least shoulder length hair and you put a coat on in the winter.

Update your traditional bob is easy peasy with Redken – hope this tip helps!