NEW! Fortifying Hair Care for Distressed Hair by Redken

For over 50 years Redken has  paved the way in groundbreaking technology for healthy beautiful hair.  Not only are Redken products affordable, but they perform their magic on all hair types leaving  hair manageable, softer, shinier and luxuriously healthy.

Redken is the first to introduce protein in professional hair care and followed up with a system that delivers added conditioning agents to dry, undernourished and weak hair.

New Extreme Haircare is a ground breaking formula that works on each layer of the hair to prevent breakage, realigns the cuticle structure and helps rebuild the protective lipid barrier.  Hair is  stronger and healthier.

This New Interlock Protein Network is known as IPN – bringing protein to the core of the hair fiber to intensify internal strength and support.  IPN is compromised of three ingredients that work together as a team to repair the hair in both the wet and dry stages for stronger hair on the inside and out.

Fortifying Complex:

18-MEA – Restores the lipid barrier and resurfaces the cuticle to help restore shine

Ceramide – Enters the cuticle for targeted structural repair

New Extreme Haircare by Redken includes 7 products that can be used to customize a unique haircare regimen.

Extreme Shampoo – Provides a rich, abundant lather that gently cleanses, restores strength and adds shine

Extreme Conditioner – Detangles and restores strength to distressed hair leaving it supple and resilient.

New Extreme Strength Builder Fortifying rinse-out mask – Provides deep conditioning and strengthens hair from the inside out for increased control and manageability

New Extreme Strength Builder Plus fortifying rinse-out mask– Contains the highest level of ceramide in the range to provide intense repair, conditioning and strength to the core of highly distressed hair.

New & Improved Extreme Anti-snap leave-in treatment – Provides heat protection, reduces friction from brushing and helps prevent breakage and split ends.

Extreme Cat – Reconstructs, reconditions and adds immediate strength without added weight.

*Extreme Redken Chemistry in-salon service – Salon Service Customized

I love that I can get healthy haircare at affordable prices, and so will you.

New Extreme Haircare by Redken is Citygirl approved!

$13.50/$16

Pure Beauty

2124 Fillmore Street

San Francisco, CA 94115